The mix. That variable that may go unnoticed by the general public, but can make or break the impact of a record being heard for the first time. For well over a decade Ken "Duro" Ifill has been the engineer who's prolific ear has been trusted by some of popular music's icons. The fact that Jay Z's defining moments in pop culture, Hard Knock Life and Empire State Of Mind featuring Alicia Keys, are just specks on Duro's resume, speaks volumes about his stature.

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